Mad*Pow is a user-centered design studio specializing in creating intuitive user experiences for internal systems, customer-facing applications,
e-commerce websites and interactive media.
Mad*Pow Media Solutions, LLC
40 Pleasant Street, Suite 201
Portsmouth, NH USA 03801
Office: 603.436.7177
Sales: 603.387.8307
Fax: 603.299.0392
Email: solutions@madpow.net
Aetna chose Mad*Pow to help them conceptualize their vision of healthcare information delivery. The result was Aetna SmartSourceSM—the first ever personalized health and health benefits search engine. Through Aetna SmartSourceSM, customers find information related to local care providers, estimated costs, medications, and discount programs. At the core of the design was the use of innovative interface options, including the visually-oriented information map, which presents related information in a logical, easy-to-navigate manner.
