We are an experience design agency that partners with industry leaders to create intuitive websites, internal systems, applications and interactive media.
Our approach focuses on understanding user and customer needs, and combines the art of digital design with the science of human factors to achieve business results.
Mad*Pow
27 Congress Street
Portsmouth, NH USA 03801
Office: 603.436.7177
Sales: 603.387.8307
Fax: 603.299.0392
Email: solutions@madpow.net
Variety is the premier source of business entertainment news. Variety partnered with Mad*Pow to update its Web site with the objective of increasing advertising reach revenue via targeting fast developing industry sectors. To achieve these goals, we delivered an experience design strategy that included a review of existing research, task flow analysis, navigation overhaul, and a stunning new visual direction.
The redesign received overwhelmingly positive feedback from entertainment professionals, average time spent on the site has increased, as well as homepage clickthroughs.
