Thinking Outside of the Typical Search Box
We found the sweet spot between innovation, user needs and business value.
Aetna is one of the nation's foremost insurance and healthcare benefits companies, offering members information and resources helping them make better informed decisions about their health care. They had a vision of a digital health care approach that was easy to understand, tailored to the member’s needs and simple to use.
They came to us because they were confident we could deliver a fresh, objective approach to their vision. They knew that a next generation interactive experience needed to be explored, but their internal resources did not have the availability that the project required.
Our team managed all of the user research, experience design, and visual design for the project, including stakeholder interviews, contextual inquiry observations and interviews, task flows, interface concepts, visual design, prototyping, html production, and executive presentations.
The new interface hit the sweet spot between user needs and business value. We provided members with a high-value product to enable them to get easy access to health information and Aetna programs. This project became an example of the member-centric innovation that differentiates Aetna and was utilized in sales demonstrations and which received encouraging press, including a write-up in the New York Times. This vision concept helped the Aetna team see potential options for their future offerings.
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