Aetna, one of the nation's leading diversified health care benefits companies, collaborated with Mad*Pow on a series of educational videos designed to help members better understand and use their health care benefits. These videos received an Award of Distinction in the Online Video/Education category from The 2013 Communicator Awards, which is the largest and most competitive awards program honoring creative excellence for communications professionals.
Ux Magazine: Empathy’s Role in Experience Design
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