Mad*Pow Recieves 2016 New Hampshire Excellence Award

September 8, 2016 -  Mad*Pow, a Portsmouth, New Hampshire-based design agency, has been selected for the 2016 New Hampshire Excellence Award amongst all its peers and competitors by the American Economic Institute (AEI). Mad*Pow is being recognized as a leading small business that has provided excellent design services to its customers, including clients in healthcare, finance, and other industries.

Each year the AEI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. These companies are recognized for having enhanced the commitment and contribution of small businesses through service to their customers and community. Companies of this caliber enhance the New Hampshire’s business to business- driven reputation.

Mad*Pow has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by AEI marks a significant achievement and brands Mad*Pow as an emerging leader in the design industry, setting benchmarks that the industry should follow.

“Mad*Pow is proud to be honored by AEI for our dedication to our clients, and for the innovative design services we provide,” said Amy Cueva, founder and Chief Experience Officer at Mad*Pow. “Our team is dedicated to helping our clients deliver engaging experiences to their customers, and we are thrilled that AEI is recognizing our efforts.”

As part of AEI’s industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of New Hampshire.

About Mad*Pow
Mad*Pow is a design agency that strives to help people improve their health and wellness, meet their financial goals, learn, and connect. The organization uses design thinking and human-centered design to fulfill its purpose of helping people improve their health, achieve financial wellbeing, learn, and connect. Mad*Pow collaborates with clients to fully understand and empathize with the needs of the people they serve and envision a journey across channels that delivers what is important, every step of the way. Founded in 2000, Mad*Pow has partnered with industry leaders including Cigna, John Hancock, Pearson, Microsoft, and Google, and has received honors for design excellence by the Webby Awards, MITX, and the W3C. The company runs an annual conference focusing on improving health through human-centered design and technology called HxRefactored ( and just launched the Center for Health Experience Design (, which will serve as a resource for design and experiential innovation in health.

About AEI

The AEI is a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth allowing businesses of all sizes to be recognized locally and encouraged globally.

Particular emphasis is given to meeting and exceeding industry benchmarks for customer service, product quality and ethical practices. Industry leading standards and practices have been developed and implementation of the same has been pioneered by the dedicated efforts of the business community and commerce leadership.

More information on AEI can be found at
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Office: 603.436.7177
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