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Behavior Change Design

We take a person-centered approach to designing for change, applying theory-backed and evidence-based behavior change techniques to the creation of technology assisted interventions, products and services. We believe the most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. This approach enables us to design solutions that engage and empower people to achieve their goals with minimum effort and maximum enjoyment.

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Creating Motivational Design & Behavior Change involves investigating the mediating role of design and technology in facilitating positive, lasting behavior change and human flourishing. At Mad*Pow, we are specifically interested in applying evidence-based methods for designing effective architectures that motivate, empower and transform the users of the products and services we design.

We leverage empirically tested frameworks and theoretical models such as experimental, humanistic and motivational psychology, behavioral economics, game-design theory and human-computer interaction as a backbone and process model for the work we undertake.

How can motivational psychology be used to help us design effective behavior change programs? Learn more here.

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Mad*Pow HQ

27 Congress Street
Portsmouth, NH 03801

Office: 603.436.7177
Fax: 603.386.6608

Boston

179 Lincoln Street
Boston, MA 02111

Office: 617.426.7177

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