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Jennifer SmerdelExperience Strategist
 
Jennifer is gluten intolerant, but that’s not all. She also won’t stand for bad user experience, and that’s what makes her a perfect fit for Mad*Pow’s Experience Strategist.

When Jennifer isn’t researching the best gluten-free recipes Pinterest has to offer, she’s creating new, innovative services and strategies for companies to understand and improve their consumer’s processes. As one of Mad*Pow’s Experience Strategists, Jennifer combines her analytical thinking and creativity to help our clients overcome roadblocks and reach solutions.

As a recent pre-med student at Indiana University, Jennifer felt the medical field stifled her creativity and independent thinking. She turned to graphic design as a creative, expressive outlet and from there, she completed her graduate program in people-centered design and research and made the move from Indiana to our Boston office to put theory into practice here at Mad*Pow. Her proudest moment in design was when she created a co-designed a pilot program for, and with, at-risk urban youth to assess their talents and interests in order to create actionable future goals framed around increasing their self-fulfillment or happiness.

Follow Jen's blog to keep up with everything design!

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27 Congress Street
Portsmouth, NH 03801

Office: 603.436.7177
Fax: 603.386.6608

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Boston, MA 02111

Office: 617.426.7177

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