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Jon MackinDigital Strategy Director
Jon Mackin
Jon Mackin Digital Strategy Director
 
Fairly certain, Jon uses his persuasive marketing skills to set up and conduct business meetings while surfing or golfing. Hey, we're all for multitasking. Regardless of the location, his brilliance in the field of Digital Marketing and user behavior shines bright for our clients.

Jon is the resident Digital Marketing expert helping our clients understand and leverage the ever changing digital landscape. With so many user touch points available to prospects and customers, creating successful integrated marketing strategies and optimized devise agnostic user experience is a must. Currently, Jon is connecting the dots between marketing channels and customer journeys to provide our clients with great user experiences that drive business goals through successful site visits and conversions. Jon brings an extensive background on user behavior analysis via analytics tracking and monitoring as it applies to digital channels and website engagements.

Prior to Mad*Pow, Jon worked with a range of high profile companies creating powerful integrated marketing campaigns, tracking and monitoring user behaviors and applying his extensive digital marketing channel expertise to help his client meet business goals. Having managed integrated marketing campaigns with a specific focus on leveraging tracking and monitoring for ongoing optimization, Jon has been a great fit here at Mad*Pow where we focus on constantly improving user experience with brands.

Jon holds a B.S. in Marketing with a minor in Mathematics from Fairfield University.

Outside of Mad*Pow, Jon helps runs a local charitable organization called Robie Mackin Charitable Organization. This organization funds improvements to local parks, donations to the Recreational department and provides support for scholarship fund. Additionally, Jon uses his surfing talents to help Autistic children and disabled veterans learn how to surf.
Mad*Pow HQ

27 Congress Street
Portsmouth, NH 03801

Office: 603.436.7177
Fax: 603.386.6608

Boston

179 Lincoln Street
Boston, MA 02111

Office: 617.426.7177

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