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Jon MackinDigital Strategy Director
Jon Mackin
Jon Mackin Digital Strategy Director
 

Jon is a digital strategy expert, using research and experience to help client’s advance business goals with objective-based digital solutions; optimizing user behavior by understanding performance analytics and the interactions users have with brands for positive outcomes.

With so many user touch points available to prospects and customers, creating successful integrated digital strategies and device-agnostic user experience is a must. Having managed projects with a specific focus on leveraging tracking and monitoring for ongoing optimization, Jon has been a great fit here at Mad*Pow, where we focus on constantly improving user experience with brands.

Prior to Mad*Pow, Jon worked with a range of high-profile companies creating powerful integrated marketing campaigns, tracking and monitoring user behaviors, and applying his extensive digital marketing channel expertise.

Outside of Mad*Pow, Jon helps run the Robie Mackin Charitable Organization. This organization funds improvements to local parks, donations to the Recreational Department, and provides support for scholarship fund. Additionally, Jon uses his surfing talents to help autistic children and disabled veterans learn how to surf.

Mad*Pow HQ

27 Congress Street
Portsmouth, NH 03801

Office: 603.436.7177
Fax: 603.386.6608

Boston

179 Lincoln Street
Boston, MA 02111

Office: 617.426.7177

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