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Magga Dora RagnarsdottirExperience Design Director
 
Magga Dora’s mantra is that the world can be made a better place, one experience at a time. She is happy to share her passion for great experience design to anyone who’s willing to listen – and even those who aren’t. We guess that’s why she’s frequently asked to speak about the topic at conference, in the classroom and organizations.

Magga Dora has been advocating for users in software development since the turn of the century as a product manager, project manager, experience designer and experience researcher for companies of all shapes and sizes. One of the big take aways from that for her is about the impact of the team working on a product on the final outcome. No matter if a team consists of highly talented people, if they don’t work well together the product will suffer. She’s fascinated by the magic that happens in smoothly operating cross functional teams and with how to spark that in teams that find themselves struggling. Which is why her attention these days is primarily on organizational design.

When not evangelizing user experience she can be found curled up with a book, photographing wild animals in their natural habitat, hurtling down ski slopes or snuggling with her little family.
Mad*Pow HQ

27 Congress Street
Portsmouth, NH 03801

Office: 603.436.7177
Fax: 603.386.6608

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179 Lincoln Street
Boston, MA 02111

Office: 617.426.7177

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